A Global Opportunity

As the team’s ‘Official Timing Partner’, TW Steel is set to capitalize on the global platform that Formula One offers and the proud and successful history associated with Renault’s involvement in the sport.

The Opportunity

TW Steel has enjoyed several national and international sponsor partnerships since launching in 2005, but the association with the Renault F1 Team undoubtedly is the highest profile commitment the ambitious lifestyle brand has undertaken.

With ‘The Watch in Steel’ now retailing in over 50 countries worldwide and counting, a truly global marketing platform is required to sustain and further promote the brand. Partnering with the Renault F1 Team therefore enables TW Steel numerous worldwide opportunities for brand awareness and consumer engagement.

To further promote its association with the Renault F1 Team, TW Steel has developed its own pilot watch models, symbolizing the legendary history of Renault, as a pioneer in both aviation and Formula One, and celebrating the origins of the first oversized watches – hailing directly from the aviation industry.

Timing is Everything

Focused solely on producing exceptional oversized watches, TW Steel will capitalize on the obvious synergies with motorsport – timing, performance and design. In addition, with the Renault F1 Team undertaking a fresh start from 2010 on many different platforms, the timing was perfect for TW Steel to make its debut in Formula One as a fresh, bold and ultimately engaging lifestyle brand.